The Indie Web is a movement and a set of principles that advocate for individuals to own their online presence, rather than relying on centralized platforms like social media sites. The core idea is to create a web where people can publish content, connect with others, and maintain control over their data.
As Jon Bo mentions in his post Digital Cities:
This in contrast to the quieter, messier parts of the internet. Spaces not designed from scratch - but instead grown over time by countless passers-by; some of whom decided to add a sentence or a page, some css, or just browse and make an appearance in the guests-online indicator in the footer. Born in a weekend and kept alive by love and bubble gum; these are the alleyways of the internet.
It's an antidote to the large social media platforms where an algorithm decides what content you see. The platforms where there's a never-ending stream of content design to keep you everlasting scrolling. The infinite scroll was invented to make browsing smoother, but it is now something that has people addicted to their phones screens for hours and hours.